Backed by 21st Luxury Group, BEAM was launched in November 2017 to bring together quality coverage of luxury niches onto one digital property. The result was an immediate spike of attention, shooting the platform up to 0.5m users in the first 4 months and growing 30% MOM since. Currently covering yachting, aviation, travel, cars, fashion, tech and real estate, new channels will soon be introduced. Leveraging niche engagement for its distribution, each BEAM channel lives as its own entity on editorial and distribution.
In the summer of 2018, the group launched its most successful product yet, BEAM VIP, a unique platform that lets subscribe save up to 50% on private jet flights. For €199 per month, subscribers are able to book jets with no broker fees, which can amount to near 50% per flight typically. Only a 2.9% processing fee is applied for what is the lowest rate in the industry and best service anywhere in the world.